WHAT?
Responsive website
HOW?
Figma, Adobe Illustrator, Paper + markers
WHY?
Practice- get to know UX design process. First project.
WHEN?
June 2020 - 1 month
ROLE?
UX designer, UI designer
CLIENT?
Interior design one-person studio (hypotetical)
ELEMENTS?
Projects gallery, contact info, offer, blog
STYLE?
Boho, elegant, modern
The website's goal is to convey the boho interior design that is the studio's preferable and dominant style. The offer is oriented on people, who value elegant, clear and natural approach to materials, space and want to receive an individual, unique design tailored for them. The client visiting the website for the first time should understand immediately what is the style of the studio and what kind of service it has to offer. What is more, the studio has just launched new offer- furniture renovation, which also needs to be focused on, with an equal presence on the website. The studio owner wants to have a safe space where she could share her thoughts, trends, tips on interior design, that would be mainly dedicated for people that are not her clients (yet), with hope to attract new clients and movement on the website.
Martina is a successful magazine photographer. She likes to be active, almost always has a full schedule, yet she can always find time for a new art exhibition or gallery opening. If she had to describe herself in one word that would be "freedom".
She has a very precise idea of what she would like her apartment to look like- Boho chic style. She has just bought a new place in the modern building in the city centre. However, after a long, hard day at work, she would love to just relax and leave the busy city behind the apartment's door and enter the completely different realm of peace and quiet.
Martina is searching for an interior designer that conveys exactly the style she is looking for. She likes to check thoroughly the websites of the services she wants to use, especially paying attention to the previous projects and feedbacks of other customers. She is a very busy person who prefers to contact via e-mail, or in any sort of a written form- she likes to keep a record of her inquiries.
Victor is a nutritionist, interested in well-being and natural methods of reducing stress and anxiety levels. He has his own medical practice. After work he devotes his free time to yoga, gardening and cooking.
He recently has bought a small vacation house by the lake; for himself and his family. He wants it to become a retreat place, surrounded by nature, far away from any urban area. He likes the interior style, in which the materials are true, ecological with an important part of the design left for greenery. Because he inherited after his grandparents an old, antique furniture he would like to renovate it and incorporate into the new interior design.
Victor is an old-fashioned client, he prefers to talk things over the phone or to meet in person. As he is planning on renovating old furniture and creating a modern, boho style vacation house he is keen to hand both issues to the same person. That way he will keep the style uniform and generate fewer problems on the way.
How to convey through website design very specific interior design style of the
studio?
How to convince more people to reach out and contact?
How to make both services- furniture renovation and interior design equally important on the website ?
How to acquire more traffic on the website ?
How to communicate that Boho design studio is one-person business?
How to explain in a simple way the design process and different types of service available?
Using a high-fidelity website's prototype I conducted usability tests on five individuals. My observations :